meet the founder

Hi, I'm Sadie!

I founded Old Sport Social Club (OSSC) because I kept seeing the same pattern: brands with beautiful logos but no clear strategy. Gorgeous websites with no voice. Social media accounts that looked good but said nothing.

I'm a brand strategist with a social-first lens—meaning I don't just help you define your brand, I help you show up as your brand across every digital touchpoint. I translate big-picture positioning into real-world content, community, and connection!

Based in Chicago but working with clients across the US, I bring 10+ years of experience leading social media and influencer marketing programs for brands such as Anheuser-Busch, The Venetian Las Vegas, and 3M. Here's what I learned: the brands that win aren't just the ones with the biggest budgets—they're the ones with a crystal clear strategy.

My sweet spot? Working with ambitious founders who know they're sitting on something special but need help articulating it and bringing it to life. I provide the strategic foundation (positioning, messaging, content pillars, visual direction) and then help you bring it to life across social, content, and your community.

When I'm not deep in strategy mode, you can find me training for my first marathon, teaching Pilates, or sipping a London Fog latte at my favorite coffee shops around Chicago. At OSSC, I believe great work comes from that balance of hustle and play.

Once you’re here, you’re part of the club.